Last post I blogged about products that have a ‘religious’ adoption curve.  Seth Godin takes a different cut at it by looking at products we truly love:

The goal is to create a product that people love. If people love it, they’ll forgive a lot. They’ll talk about it. They’ll promote it. They’ll come back. They’ll be less price sensitive. They’ll bring their friends. They’ll work with you to make it better.

If you can’t do that, though, perhaps you can make your service or product less annoying.

He makes a great point here.  There’s a small number of products that can really create that religious moment.  You need to be able to honestly take a look at your product and ask “Is this something people will truly love?”   Or is it just something that’s better than the alternative?  Your go to market strategy should vary wildly depending on the answer to that question.